The Annual North Coast Wine Industry Expo is a regional trade exposition for wine producers, grape growers, and supplier companies that showcases equipment, services, and industry innovations. It takes place at the Sonoma County Event Center at the Fairgrounds in Santa Rosa and features exhibitors, product demonstrations, and educational sessions tailored to the North Coast wine community. The event is notable as a central marketplace and networking forum that connects vintners, cellar teams, and vineyard managers with technical suppliers and service providers in the California wine industry.